The name “El Salvador” is the protagonist, that is why it has a completely customized tipography that reflects the warmth and personality of its people. The main color of the logo is indigo blue, which has a solid historical association with El Salvador and its people.
This logo is the synthesis of our brand identity, carefully constructed to communicate clearly and with great impact the different aspect of said identity.
For the typography we decided to use one that conveyed the solid steadfast nature of our nation, and we used friendly curves that reflect the warmth and personality of our inhabitants.
The concept of multicolor dominates the color palette. It’s very common for local brands to base themselves around multicolor concepts to describe the culture and the large amount of options in leisure, tourism, and business that the country has available.
These are the corporate colors, inspired directly in El Salvador.
They complement each other to create a unique, original spectrum, that distinguishes and represents the identity of its people.
The isotype, with its diverse shapes and colors, seeks to represent the broad selections of offerings and experiences that can be found in El Salvador, with festive graphics that are valid in a business environment as well as in cultural events.
The number of pieces has not been selected randomly, 14 elements were picked to represent the strength, drive and zest of the salvadoran people in each of its 14 departments, this in order to list them by their index in Human Development.
Calle y colonia La Mascota #316B San Salvador